Real estate sales training and coaching
For new agents who need a start, and experienced agents who have stopped growing. The scripts, text messages, systems and listing method of a number one agent, plus 1:1 coaching to make sure you use them.
Why this exists
New agents learn the Form 6, the trust account rules and the open home checklist. Then they are handed a phone and told to go and get listings.
What nobody hands them is the actual words: what to say when a vendor picks up, what to text after an open home, how to win the appraisal against three other agents, and how to build a database that keeps the listings coming.
The Agent Advantage Lab is that method, from the number one agent in their suburb. Your coach still lists and sells every week, runs a sales team, and has sold through changing markets since the years after the GFC. Whether you're in your first month or your fifteenth year, copy it, use it today, and change your numbers.
Inside the Lab
Open it on your phone in the car before an appraisal. Copy the script, send the text, follow the checklist. New material is added every month.
Word-for-word dialogues for the doorstep, the open home, the appraisal and the price conversation, plus answers to the objections you hear every week: "we'll wait for spring", "the other agent said more", "your fee is too high".
Cold calls, past client calls, just-listed and just-sold calls, buyer callbacks and the follow-up call that books the appraisal. What to say in the first ten seconds so they stay on the line.
Ready-to-send texts for every stage: after an enquiry, after an open home, before and after an appraisal, campaign updates for vendors, and the settlement thank-you that brings the referral.
Prepare, present and sign. Reading the vendor before you arrive, the listing presentation, handling the commission question, and leaving with the agency agreement signed.
Turn the market's listings into your pipeline, the right way. Matching your buyers to every listing in your area, working expired and withdrawn properties, and staying on the right side of the Queensland rules while you do it.
Set up a database from scratch, sort it so you know who to call today, and build the weekly routine that keeps it working: call blocks, follow-up rules and the numbers to track.
The daily and weekly habits that separate the top agents from the rest, with a simple tracker so you can see whether you're keeping them.
Habits of successful agents
Talent gets you started. Habits keep the listings coming. These are the eight that matter most, and the Lab shows you how to build each one into your week.
Before 9am
The call block happens before email, before the office chat, before anything else.
Every day
Every person you meet goes in, with a note and a next contact date.
Within 5 minutes
The first agent to call back usually gets the appointment.
Every promise
Said Tuesday? Call Tuesday. Trust is built in the small things.
Every appraisal
Know the street's last three sales before you knock on the door.
Every Friday
Calls, appraisals, listings and sales, written down. The numbers tell the truth.
Every week
Role-play the hard conversations before you have them for real.
Every settlement
Then ask for the referral. Happy clients bring the next listing.
The 12-month plan
A month-by-month plan with the weekly activity behind each stage: how many calls, appraisals and listings it takes, and what to do when you fall behind.
Months 1 to 3
Database built, daily call block running, scripts learned. First appraisals booked.
Months 4 to 6
Winning appraisals, launching campaigns, first sales and first reviews.
Months 7 to 9
Listings selling listings. Just-sold calling, referrals and a growing buyer list.
Months 10 to 12
Systems doing the routine work. Your time goes on appraisals and negotiation.
The $1,000,000 figure is a goal the plan is built around, not a promise. Results depend on your market, your effort and your agency.
Which one are you?
New and fresh
Start with the Lab for the scripts and the 12-month plan. Add coaching when you want someone checking your numbers every day.
Start for $29Experienced and stuck
You don't need more theory. You need a fresh method and someone holding you to it. 1:1 coaching is built for you.
See 1:1 coachingFrom your coach
"Every script in here is something I still say every week. I've used them in a booming market and in the years after the GFC. If it doesn't work this year, it isn't in here."
Founder, The Agent Advantage Lab
1:1 Coaching
For agents who want more than scripts. Your coach works with you directly for three months, tracks your numbers, and keeps you accountable morning and night.
Your listings, your appraisals, your offers. Work through what happened this week and set the targets for the next one.
A text to start your day: your focus, your call target and the one thing that matters most today.
Report your numbers. Calls made, appraisals booked, listings won. Nobody lets the week drift.
Your activity and results tracked week by week, so you can see exactly what is working and what to change.
Only 10 new coaching clients are taken on each month.
Pricing
Academy membership
$29 to join, then $5.99 a month
1:1 Coaching · 10 places a month
$70 a week, for 3 months
Prices in AUD.
Questions
$29 when you join, then $5.99 a month for as long as you stay a member.
Three months, $70 a week. A 1:1 call every week, a text every morning and a check-in every evening, with your numbers tracked the whole way. Only 10 new clients start each month.
Academy membership: yes, any time. Your access runs to the end of the month you have paid for. Coaching is a three-month commitment.
The academy is for people working in, or getting into, real estate sales. It teaches selling skills. It does not replace your formal training or your agency's compliance processes.
Yes. The academy is open to agents from any office.
The scripts and systems work anywhere. Anything legal follows Queensland rules, so check your own state's rules where they differ.
Membership
Join the Lab for $29, or apply for one of the 10 coaching places each month.
Enrolments open soon. Follow us on Instagram to be first in when places open.